How do business's know what to do in years come? This is a complex question, with an even more complex answer, but simply put, they look at trends, and research how these trends can help them be more successful. I came across this article on Linkedin and although a bit long and wordy, it offers a great insight on what's to come from who will be buying, to what they will be buying, and everything in between. It is a great read, and I strongly suggest that you take a look.
10 Key Trends to Watch for 2014